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  • Strategic planning is a process for defining the organization’s purpose, goals, and strategies for the future.
  • Although strategic planning still has its place, the world is too dynamic for us to expect that one plan defined at a point in time can effectively guide us through a shifting landscape of challenges and possibilities.
  • In this context, strategic planning never really ends.  For this reason, we prefer the term strategy development to define the ongoing process of defining and refining strategic plans.